Insights

Insights

At Dublite Productions we pride ourselves on exceeding our clients expectations. We love what we do and we’re always learning.

Help Those Around You

I have one major rule on advice. 

Never tell someone what they should do. 

A lot of people don’t know what I actually do besides pressing a button.

My career didn’t become a “real job” where more than a select few were actually making a living until digital equipment became more accessible to the masses. 

The world is changing very fast and giving advice to someone can hurt their chances of doing something they love. 

Instead we need to share our experiences with the next generation. 

We need to trust that they will take what we have gone through and apply it to their own journey. 

Otherwise if we give someone “advice”, when they apply it they will have someone to blame if it fails. 

We’re in a world that is much different from when I started my journey.

I can’t tell you that you need to do something to fix an issue you are struggling with when I don’t even know if a solution I have used in the past is even applicable or relevant in your situation.

All I can do is share what has worked for me in the past and hope there is some little nugget you can take away to apply to your own situation. 

The world needs more people willing to make a difference and that means your path is yours alone. 

However, I believe it’s my job to help you through your struggles the best I can when the weight of the world seems to be on you. 

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

Stop Waiting

I’ve met a lot of extraordinary people since starting my business

They often tell me that they’d like to go out on their own

But they want to spend a lot of time up front working on business plans because that’s what their MBA taught them

Chances are they’ll never launch their business

You can currently get validation for your business in a matter of days 

Industries are changing overnight and by the time you launch your business a plan probably won’t help

An MBA will give you the knowledge to make a business plan and plan some more, but that’s all it does

MBA’s are now outdated

You don’t need to spend crazy amounts of money on an outdated education to be successful 

You’re better off finding a mentor to help you avoid the early mistakes and learning the rest as you go

When I finished my B.S., you couldn’t get validation for your business as fast as you can now 

But I’m still glad I didn’t get an MBA

Too many people care way too much about those 3 letters

Instead lets focus on the advancements that are happening all around us and bring our ideas to life 

Now is the time to build your own legacy

Creating value for others and reaching your advocates has never been easier

Life is too short to plan every aspect

Stop waiting

And call me if you need help along the way

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

Take A Leap of Faith

I had no idea what I was doing, from an operations standpoint, for the first 5 years of growing my agency.

But I knew three things:

  1. I knew how to produce excellent results for our clients,
  2. I can take complex ideas and make them digestible to non-industry professionals
  3. I needed to find the right mentors to help me skip over early mistakes

Within a few months of moving to Chicago I went to a loop meeting and one of the entrepreneurs I was supposed to meet didn’t show.

I ended up taking a chance and emailing him afterwards.

He is the founder of one of Chicago’s most renowned social media agencies and I’m proud that we have been friends for the last five years.

He is always there to listen and offer his help in any way he can.

I attribute finding my way in a new city to him.

Without his guidance I would have never met so many great entrepreneurs though EO that have taken the time to share their experiences within business, helped me through the early mistakes in business and have become an advisory board that I turn to.

People like him are why successful entrepreneurs exist.

They’re willing to help because relationships underline everything.

They’re an entrepreneur for the right reasons

And the best thank-you I can give is doing the same for others.

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

Build Trust

Some weeks can seem like hell week

And I am usually mentally drained,

But that’s what happens when you’re the only sales person for your company.

You book sales calls from referrals, you go to targeted networking events, you sit on various boards and you help as many people as you can.

But how do you have time for life balance?

You stop taking pointless sales conversations.

The first question I’m asking every person who wants to work with my agency is:

“What is your budget”

I’d rather not spend an hour talking to someone only to realize that they can’t afford our services.

If we aren’t the right fit, I am happy to refer you to someone within your budget.

Too many people I know are afraid to do this. 

They don’t want to scare someone off with their pricing.

The truth is, scaring people off with your pricing is a good thing!

Because the right customers for your business will stay.

This is also one of the fastest ways to understand if someone knows what things actually cost.

If they don’t know their budget, then they don’t really value your time or understand your space.

I’m often in conversations where I am the only one to admit how much similar projects have cost and then educate you on how you can maximize your budget.

This is why people trust me.

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

 

Always Ask for Feedback

I used to spend hours on a proposal. 

I would then follow up with emails and calls. 

I’d hear nothing back from the client. 

It’s very hard to spend so much time creating something special for the client and then not get any feedback on it. 

I get it.

Deals fall through, we weren’t the right fit or their budget didn’t fit our approach. 

It happens.

But I’m happy to listen to the worst feedback to improve our process and offerings because we’re excellent problem solvers and know how to maximize a budget. 

That’s what I think makes us exceptional. 

After all those hours wasted on proposals I decided to implement a feedback system.

Whenever someone chooses not to work with my company I ask them why. 

It’s ok to be honest about what didn’t work for you, I’ll never hold it against you. 

It only helps make us better and it helps me build the right foundation within the company.

I challenge you to never believe you are better than the criticism you may receive.

Stay modest no matter how big you are, 

And always ask for feedback. 

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

Surviving Hard Times

Last year we’ve lost over 200k in proposals.

I’ve felt beat down.

No one likes to lose.

It made me wonder what we are doing wrong.

Did we not communicate enough value up front?

Are we trying to help the wrong customers?

Are we providing them with more quality than their budget can handle.

The answer yes and we needed to do something about it. 

We needed to make a shift for how we qualify leads.

And develop an entirely new process to make sure we are a good fit for each other. 

But I never expected what would happen next.

Rather than working with customers that didn’t understand the value we could provide, we started working only with customers that did.

The results have been fantastic.

We now have more proposals pending with quality leads that understand the value we provide.

Through this process I’ve realized that the journey often doesn’t make any sense,

But being laser focused on who the right customers are for your company will have a tremendous impact on your business.

Without focus you will get distracted, you’ll waste time chasing worthless proposals and you’ll bang your head on the table when it all goes awry.

Your job is to figure out who the right customers are,

Then provided them with so much value that they don’t ever think about anyone else.

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

Being an Eagle Scout

4%

Is the percentage of Scouts that become Eagle Scouts.

I am an Eagle Scout and I have a fancy little document proving it hanging on the wall right next to my degree.

I’ve learned something from being an Eagle Scout that is tremendously valuable.

Being a leader is one of the hardest things you’ll do in life.

I’ve sat back and let others try to lead.

We failed at simple tasks we were given.

Often times our leader didn’t know how to bring the team together.

Over a decade later, I still believe being a leader is the hardest part of being an entrepreneur.

But reading countless books on how to lead rather than manage and to trust that people inherently will make the right decision will not make you a great leader. 

You need practice!

I had the opportunity to lead our team through a very complex project that spanned 4 countries, 30+ interviews and it took 6 months to complete.

We knocked it out of the park and my team came together to produce three stunning videos!

During those 6 months I learned more than I could have ever learned from just reading.

Why?

I threw myself into the unknown.

Books will give you the ideas of how to be a good leader,
But getting out of your comfort zone and making it happen will allow you to grow as a leader more than you can ever imagine!

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

Keeping Your Promises

I had a handshake deal with a client.

After the project finished I didn’t get paid the 30K I was promised. 

I thought about suing, but a handshake deal is hard to prove in court.

I was pissed and frustrated for several years

And I carried a chip on my shoulder for a long time.

One day I realized that I needed to let it go as there was nothing I could do about it, 

After all we didn’t sign anything. 

What I could do was move forward and only do business with people that I trust. 

In life, your word is your bond and it’s all that you have. 

My promise to all my clients has always been that my word means something. 

Could I be in a better position today if I would have had everything in writing. 

Sure.

And a little more cash to grow the business wouldn’t hurt either. 

But life’s too short to waste time thinking about what could have been. 

As the founder of Dublite Productions I know we are in the game for the long run. 

If we commit to something, even if the deal is done by a handshake, we deliver. 

Running a successful business isn’t about how many commas are in your bank account. 

It’s about the culture and values that you inspire. 

Moments like this will define who you are for the rest of your life. 

Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.

When I Was Young, I Knew Two Things

When I was twenty years old I knew one thing:

I wanted to build my own legacy and help as many people as I could along the way.

Over the course of ten years, I failed over and over again.

Each time I took a step forward, I took two steps back.

I could have settled and found a corporate job like everyone else was doing,

But I’m following my gut and I’m risking it all to create a better life.

I do my best to cancel out all of the negative thoughts:

“What if one day I have to shut my company down and I am a 30+ year old trying to find his way in a corporate office”

You can’t afford to think like this.

I’ve seen people stay at a job they hate way too long and then complain about it because they’re too afraid to take a leap of faith.

They’re too afraid to believe in themselves.

Whatever age you may be, chances are some of you may not have a lot of responsibilities.

Now is the perfect time to take a risk and prove to all those out there that you were meant to do something special with your life.

It’s significantly more difficult once you get married, have kids and a mortgage.

You are the only one stopping yourself from taking a leap of faith.

There are billions of people in the world that you can connect with.

Stop wasting time doing something you don’t love.

Dublite Productions has recently been recognized as a top Video Production Company on DesignRush!

Don’t Be Afraid to Take Action

A lot of you reading this are an employee of a company and you don’t post your experiences on your social channels.

You may be scared.

“What if my boss reads something I post and takes it the wrong way”

“What if management doesn’t want me to share what is going on at our company”

This year I’m breaking free from the norm and sharing more transparent stories about my entrepreneurial journey with you.

Something remarkable is happening: I’m having a lot more conversations.

Which is why I’m taking a moment to share with you each week a glimpse into the life of an entrepreneur

And I believe that companies should encourage their employees to share their own experiences.

Why do you ask?

You will have more meaningful conversations with your community.

You will stand out in a sea of competition.

You will develop trust through a transparent culture

And with transparency your company will recruit better talent that believes in your culture.

It’s time to give your employees the ability to share their awesome experiences.

If you’ve spent the time to build the right culture now is the time to trust that your employees believe in you as a Founder or CEO.

And most importantly it’s time to show your community what you are doing to change the world!