The worst Super Bowl LII Commercials

Every Super Bowl we see only a few brands take advantage of the $5 million plus they spend to have their commercial played on the biggest stage with 103.4 million viewers tuning in. This year we saw 6 brands swing and miss.


The first award for biggest miss of Super Bowl LII goes to WeatherTech. They had every opportunity to share an awesome story of the new factory they are building in America, but instead they chose to show us only b-roll shots of their factory being built. If WeatherTech would have added a compelling story of how this move is affecting their employees in a positive way, then they would have had a great commercial. So close WeatherTech.


What did we just watch SquareSpace!?!? I’ll address the obvious first. Do we want to teach millions of people that it is ok to ride a motorcycle that way? I think not…. I’ve watched this commercial several times and I understand they want people to make it happen, but what does standing on top of a motorcycle in the middle of the desert have to do with making it happen. A swing and a miss by squarespace.


WOW is right. If you want to go funny, you have to actually be funny. A big miss by Pringles and I hope you spend some time to rework your campaigns after this miss.

Michelob ULTRA

We get it Michelob. You like to sing, but have you ever seen anyone that excited about a Michelob Ultra that they broke out in dance and song. I don’t think so. Take a strong look at Budweiser’s Super Bowl spot to see how it should be done and start telling us the stories of how you are changing the world.

Diet Coke Twisted Mango

What did we just watch? Did they hire a 16 year old instagram influencer to shoot this on his iphone? No story, no compelling message, poorly lit, and overall just terrible. If we go the rest of our lives without ever seeing this commercial again, that would be great!

RAM Vikings

Dodge tried and failed with this one. They had great success on their “Built to Serve” commercial, but you can’t center a commercial around a team name and mascot that isn’t in the Super Bowl. If the Vikings would have made it to the Super Bowl Dodge would have been in great shape with this commercial, but the fact is the Eagles beat out the Vikings. The only way this should have been aired is if they showed a clip of Eagles raining down onto the Vikings and picking them up out of the truck bed as they turn around after approaching Minneapolis.

Thank you for checking out Dublite Productions worst picks for Super Bowl LII commercials and we hope brands start to share the stories of what they are doing to impact the world rather than the big misses we saw on Sunday.

Dublite Productions is a Chicago based Video Production company that prides itself on creating real and meaningful conversations through video. We are looking to help companies that want to share the amazing stories of what your team is doing behind the scenes to impact the world!

I’d love to hear your thoughts on your favorite and worst Super Bowl LI commercials!

-Jake Kosten | Founder Dublite Productions |

Best Super Bowl LII Commercials

Every year millions tune into the Super Bowl to not only watch the game, but to grade how well companies have spent over $5 million to air their commercials on the world’s biggest stage. Here are my top 5 best commercials of Super Bowl LII.

Amazon: Alexa Lost Her Voice

Amazon did a great job with this super bowl spot and I hope to see this video broken down in a series featuring each person acting as Alexa’s voice. Who doesn’t love the sass of Gordon Ramsay and dirty talk of Rebel Wilson.

Budweiser “Stand By You”

A big congratulations goes out to Budweiser and the creative team behind this wonderful Super Bowl LII spot! If only more companies took a moment to share the great things they are doing for their communities and how they are impacting the world. Out of all the Super Bowl LII commercials Budweiser was the only one to create an emotional connection with their audience and bring to light the great people working over at Budweiser. These are the stories consumers really care about!

NFL “Time of my Life”

God bless Eli Manning and Odell Beckham Jr. for this hilarious Super Bowl commercial paying hommage to everyones favorite movie Dirty Dancing. As much as it pains me to give the NFL credit for doing something great, you did a great job with this commercial.

Avocados from Mexico

Super Bowl LII commercials seems to be following a theme here: throw back commercials that play to the nostalgic memories of so many. Avocados from Mexico followed in this theme by making a tribute to the movie Biodome and creating a hilarious commercial in the process.

Jeep Jurassic

Can it get any more nostalgic than Jeff Goldblum being chased in a jeep by a T-Rex. I don’t think so. Nice play Jeep!

Thank you for checking out Dublite Productions top picks for Super Bowl LII commercials and we hope brands start to share the stories of what they are doing to impact the world.

Dublite Productions is a Chicago based Video Production company that prides itself on creating real and meaningful conversations through video. We are looking to help companies that want to share the amazing stories of what your team is doing behind the scenes to impact the world!

I’d love to hear your thoughts on your favorite Super Bowl LI commercials!

-Jake Kosten | Founder Dublite Productions |

10 Video Statistics You Need to Know Going Into 2018

As 2017 is coming to a close video is more prevalent than ever and we don’t see that ending anytime soon. Here are 10 video statistics everyone should know when developing their 2018 marketing initiatives.

  • One-third of online activity is spent watching video.
  • 85% of the US internet audience watches videos online.
  • 92% of mobile video viewers share videos with others.
  • Companies who use video grow revenue 49% faster than non-video users.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Videos up to 2 minutes long get the most engagement.
  • Video on a landing page can increase conversions by 80% or more.
  • An initial email with a video receives an increase click-through rate by 96%.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • The average user spends 88% more time on a website with video.

Dublite Productions is a Chicago video production company that helps brands connect to their audience through digital content. Our unique video production process will ensure that you maximize your budget and present your audience with the best possible content to help drive your brand awareness in 2018!

Bonus Statistic: By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

For more information on how our Chicago based video production agency can help you please send us a note at

Have a beautiful holiday season and a new year filled with peace and happiness!

-Jake Kosten | CEO Dublite Productions |

5 Tips for Capturing Great Images

Great images can be found almost anywhere, but it takes vision to bring them to life. At Dublite Productions we pride ourselves in creating unique images that represent our vision.  Here are 5 tips to help you capture your next great image:

1. Natural light can be a great tool

Natural light and Artificial light can both be powerful tools when executing your next great photograph. Each lighting source can provide you with a unique opportunity to create the photograph you envisioned. With Natural light try to shoot in the early hours of the day or the late afternoon. These windows of time are great for natural light as the sun doesn’t produce as harsh of light in the morning or late afternoon as it would at high noon. If you photograph on a cloudy day the clouds will act as natures diffuser and allow for light on your subject.

2. Use Depth of Field to control what you want us to see

Depth of Field can be most easily controlled by your aperture. The smaller the aperture number (f1.4) the shorter the depth of field will be, while the larger the aperture number (f22) the longer the depth of field will be, but be careful using larger apertures as you can start to lose sharpness within your photograph. A great rule of thumb to maintain maximum sharpness and have great depth of field is to keep your aperture between f8-f11.

3. Choose the right lens

When we create a great photograph all photographers pay very close attention to what lens they will be using to capture their vision. Each lens you have will do several different things, but the most noticeable will be the compression within the photograph. A Canon 70-200mm f2.8L Telephoto lens will have a very shallow compression of the background, while a Canon 24-70mm f2.8L will allow for the background to be more stretched out and visible. The most important thing is to know the capabilities and limitations of each lens in your bag before you make a decision to use a specific lens to capture your greatest photograph.

4. Get Closer       

How many times have you seen the same photograph of a famous scene that looks like every other photograph you have ever seen? A lot I would bet. All the great photographers in the world have those great photographs of a famous scene, but instead of leaving after they capture the standard photograph they all take the time to get closer to the subject. Often times when we get closer to the subject we are able to completely change the narrative of the photograph and force our viewers to see the story we are telling. Next time you are out photographing grab the standard photograph, but don’t leave yet. Grab your gear, change a lens and get as close as you can. You will be amazed at how your photography will start to reflect how you see the world.

5. Just because it is daytime doesn’t mean a tripod isn’t needed (For the sake of this tip we are not using off camera flash systems)

One of the biggest mistakes many photographers make is not carrying a tripod with them during the day time and they solely rely on the cameras ability to capture the scene by bumping up the ISO or using an Aperture and Shutter Speed combination that doesn’t make sense for the scene. Yes relying on the cameras ability sometimes works out, but often times it forces you to use settings you would never use. ISO’s can only be bumped up so high before you start to see significant noise and shutter speeds can only go so low before you notice camera shake. I know it sucks, but carry a tripod if you are expecting to exceed the cameras abilities when being hand held. MeFOTO makes a great and light tripod that you can even attach your camera bag to for extra stability.

Now get out there and show the world your vision!

chicago commercial photographer


Dublite Productions is a Chicago Production Company that is helping brands connect to their audience through video production, photography and graphic design. For more information on how we can help feel free to connect with us at


A great article below by Gary Vaynerchuk on how video is more important than ever! Worth the read if you are not already developing or implementing a video strategy within your business. Enjoy.



By: Gary Vaynerchuk

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.

And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.

Now, maybe I’ve scared you a bit, but don’t worry because I’m here to make sure you understand the landscape of all the biggest social platforms that matter right now. By the end of this article, you’ll have the information you need to kill at video. I promise.

YouTube Video is a Library of Content

Let’s get started with the obvious, the granddaddy of video online: YouTube. Here is why I won’t be drilling down on strategy for YouTube in this article. I know, you’re already skeptical, but hear me out. YouTube is huge. I’m not denying that. It’s a library of video content: 300 hours worth of video content are pushed to YouTube every minute. Heck, I even got my start there with a popular show about wine. It helped me launch a career and grow a personal brand. And for that reason, I still find YouTube valuable forbusiness. In fact, I have another show on there now that is doing similar things for me that the earlier wine show did. Growing my brand. Reaching new audiences. So it’s clear that over the years, YouTube continues to be a video content giant for businesses and personal brands.

But the problem with YouTube is that it’s in a downward trend compared to Facebook’s 4 billion daily video streams; A number that’s only going to continue to grow with time.

Due to its sheer size, there’s a ton of competition amongst videos on YouTube all fighting to be seen. When you have a platform with over a billion users, all wanting the same thing (exposure), it’s going to get noisy. And it’s been figured out. Marketers have ruined it. Because of that, it’s much harder to break through the noise which makes hosting your content on the platform much less valuable.

Additionally, it doesn’t have the capabilities of other growing video platforms, and so far, they haven’t shown signs of catching up.

“So, what exactly are those capabilities other platforms have?” you might ask.

Well, here’s the big one: data. Data data data. And the leader in that domain is, without a doubt, Facebook.

Video on Facebook is Good at Everything: Smart, Shareable & Personal

Facebook video for my brand has become the best way to reach my fans at scale. Couple that with their new video ad products for sales and direct response and the fact that they’re the greatest data company of all time for marketers and you have some serious reasons to spend some real money on Facebook video ads and video content for Facebook.

Think about it for a second. If you’re creating video content for YouTube, and not putting those videos onto Facebook as well, your brand or business is losing distribution – not to mention relevancy. No questions asked.

And I don’t mean cross channel promotion by pasting a link to YouTube on your Facebook page as a status update. I mean uploading the video natively to Facebook, so that it lives in your Facebook page’s video content. Why? Because right now,Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos, otherwise known as “reach.” When you upload videos natively, instead of linking out, you have a much higher chance of your video being seen by your community (and new fans, too). Google and Facebook are competitors, so if you think Facebook wants to have YouTube links perform well in their Newsfeed algorithm, you better think again.

YouTube should honestly be concerned; Facebook is already on its way to becoming a massive competitor when it comes to video marketing and content distribution. They are sitting on an enormous amount of targetable consumer data. It creates the ultimate marketing machine. For example, let’s say you upload a video natively, like I talked about before, about the best places to eat ice cream outdoors in your town. You could then spend money on a sponsored video to directly market your brand’s video to people who 1) love ice cream and 2) live in your area and 3) have kids. Automatically, you’re reaching the audience who is most interested and profitable to your business — Which is great, because you’re not wasting anyone’s time, and you’re truly reaching the consumers who will be interested in your business’s offering.

Get it? Facebook gives you the ability to target consumers like we’ve never seen before in digital.

And Facebook knows. They’ve added features in the last few months that point to the fact that they are increasing the amount of attention they give video: view count, embedding options, video for website conversions. This means there is more to come.

But while Facebook should be an enormous priority, don’t ignore the other social channels that might be more intune with your brand. There are a ton of other social channels to be creating video content for that offer what marketers love — reach and attention.

I’ll go into a couple of the biggest ones.

Video on Twitter is for Engagement: Direct, Social, & Real

Twitter’s new video product that was released late January has changed the way I use and consume the platform. Video on Twitter truly is social and the best way to use Twitter video is by connecting and engaging, rather than just pushing. As Twitter has grown in size, it’s become a listening platform. Six years ago, I could send a tweet and get more engagement on it than I do now. I had less of an audience, but the audience was paying closer attention. It was more serious. Now the amount of information and users on that platform has gotten so intense that it’s hard to have that same engagement. It’s hard to get anyone’s attention.

That’s why the game, the real way to win with Twitter video, is through engagement — using it as a “pull” rather than a “push.

The truth is, people respond to effort. When a celebrity favorites your tweet, you get excited. Someone you admire likes a photo of yours on Instagram, it makes you feel good. Because, in reality, it’s not about the 100th of a second it takes to double tap that photo — it’s about the fact that they looked at your profile. They chose a photo. They saw it. And they “liked” it. That interaction, which takes all of 5 or 6 seconds, really touches people in a way that is unique to the powers that be on social.

With Twitter’s new video feature, they’ve been able to take that feeling to the next level.

All you have to do is get in there and engage. Reply to a tweet using the camera option, select video, and start talking. It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning. Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.

There’s also more room to set the tone. A lot of things can get lost in a tweet. I might say “thnx” but that person isn’t 100% sure what my tone really was. But with Twitter video, the message comes across loud and clear.

It’s fifteen seconds of your attention on one person instead of two seconds. Do you know how much that means? Time is so incredibly precious to people. We are in control of it and we hate when it’s wasted. But you know what we value more? When someone else decides to lend their most precious asset to us.

That is what excites me most about Twitter video. Giving time to people. More time. Personalized time. And that is awesome.

Snapchat Video is the Hottie at the Gym: It’s All About Attention

Lastly, Snapchat.

Snapchat is huge right now.

More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters.

They now have more than two billion video views a day.

And there are a few interesting things about Snapchat as a platform when it comes to how it works.

Snapchat gets your undivided attention because, in order to view a video, you have to have your finger on the screen.

It’s also one of the only platforms in which you can draw creative on top of the video, making for some awesome Snapchat exclusive artists like Shonduras.

Most importantly, videos have a maximum life of twenty four hours, or less if the users chooses to make it so. A video can last down to a second. The urgency to see something before it disappears can be a huge factor. I had a very successful start on the platform by Snapchatting users telling them to screenshot the snap before it disappeared and post it to Twitter to get a reply from me. People respond to that urgency.

And now, marketers are getting really serious about Snapchat as a platform to reach an enormous number of people due to some key changes Snapchat has released. Earlier this year, Snapchat launched the Discover section of the app. It’s a feature that allows users to receive content provided by media companies. Current participants include National Geographic, Vice, ESPN, and more. Eleven participants in all. It’s a very serious play on the company’s part because it puts it in a very aggressive place with the overall user interface of the app. It completely changes how the app is both perceivedand used.

Not to mention Snapchat is now basically handing brands the thirteen to thirty-four demo through that Discover feature. Brands can have ads pre-roll before the content.

And while you may not be able to afford the pre-roll program they have, just the mere fact that these big brands and media companies have signed on should tell you something. Teens and young adults are using Snapchat all day and night. It’s one of their main forms of communication, and because of that, you need to care about it and learn to talk to them on it.


Whether your answer to that question is a yes or a no, you shouldn’t miss out on this enormous demographic just because you don’t get how they’re talking to each other. If you want to learn, you need to get in the trenches. Become a practitioner. Download Snapchat. Play around with it. Figure it out.

Facebook is becoming TV’s competitor

Bottom line: there is a f**k ton going on in video right now, and it’s the #1 way to capture the attention of the audience you’re going after for your small business, brand, or company. All these platforms use video differently and they all have their own social context that needs to be respected and taken into consideration. Take the time, put in the work, and produce the videos that will move your business in the right direction.

I’m not saying you should give up on YouTube. It’s still extremely relevant and important. But if you’re creating content for YouTube, throw that shit on Facebook as well. Reply using Twitter video. Stop being intimidated by Snapchat.

And let’s not forget: competition breeds innovation. I hope YouTube gets scared a little here; I hope Google is paying attention. It might lead to better quality innovation coming out of YouTube. They’ve been pretty stale for a half decade, and now these disruptors will push them.

I’ve mentioned all of the above without even going into the brand new world of live streaming (look for that article soon, though.) The bottom line is that video is king right now; it’s still evolving and changing rapidly. We’re living that. And Facebook Video is being grossly underestimated. Don’t get left behind. Get into it.

Original Article Here

I hope you enjoyed the article and we are Dublite Productions, a Chicago Video Production Company that is helping brands connect to their audience through video production. For more information on how we can help feel free to connect with us at

5 Statistics About Video You May Not Know

At Dublite Productions we make sure our clients have the right content to connect with their advocates to drive their brand into the future. Here are our top 5 statistics about video that you may not know.

1. 1 Minute of Video has the same value as 1.8 million words

According to Dr. James McQuivey of Forrester Research 1.8 million words is the value of one minute of video. If you think about how many words that is you would have to write 12,000 words per day for the next 150 days to have the same impact as one minute of video.

2. 10 Seconds

According to research done by visible measure you only have 10 seconds to capture your viewers attention in a marketing clip and you will lose over 60% of those viewers if your marketing clip is over 2 minutes.

3. 59% of Senior Executives

According to Forbes insight 59% of senior executives would rather watch a video than read about it.

4. 20% Increase in Conversion

According to ReelSEO homepage videos will increase conversion rates by 20%+

5. 24% of Brands

According to Kantar Media only 24% of brands are using online video to market to their consumers.

If you don’t have a strong video marketing plan you are already behind your competition. Video will be more important than it has ever been and it will only continue to grow as a very powerful tool to connect your brand with your advocates.


Dublite Productions is a Chicago Video Production Company that is helping brands connect to their audience through video production. For more information on how we can help feel free to connect with us at

Having a Professional Portrait is More Important Than Ever

Are you a professional or a individual looking for the next opportunity?

Are you a business that has a team page with portraits of all the staff?

Are you a personal brand trying to connect with consumers?

If you answered YES to any of these questions and you do not have a professional portrait you are losing out on business everyday.

professional headshots chicago

You would be amazed at how the power of a professional portrait is drastically undervalued in many businesses and individuals that are representing themselves as professionals or industry thought leaders. A professional portrait not only signifies you as a thought leader, but it gives you a certain level of credibility and shows the type of customers you are trying to attract.

At the end of the day your brand is you! How you represent it will drastically change the way you are perceived in the eye of the consumer and at Dublite Productions we can help you be perceived the best way possible through a stunning portrait.


Dublite Productions is a Chicago Production Company that is helping brands connect to their audience through video production, photography and graphic design. For those interested in getting a stunning portrait please send us an email at 

10 Statistics about Video

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  1. Having a video in an email leads to a 200-300% increase in click-through rate.
  2. Including a video on a landing page can increase conversion by 80%.
  3. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI
  4. 72 Hours of video are uploaded to YouTube every minute
  5. 46% of users take some sort of action after viewing a video ad
  6. 92% of mobile video consumers share videos with others
  7. YouTube reports mobile video consumption rises 100% every year.
  8. Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
  9. 90% of user say that seeing a video about a product is helpful in the decision process.
  10. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes.

Bonus Statistics about Video

  1. The average user spends over 16 minutes watching online video ads every month.
  2. In 2016 video ad spending will reach $5.4 Billion and make up 35% of total online ad spending

At Dublite Productions we bring to life the stories that improve the conversation between your company and your audience to help drive your company forward. We look forward to creating some awesome videos and bringing your story to life!

-Jake Kosten, CEO & Founder Dublite Productions |

4 Tips to Help You Succeed in Life

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On a regular basis I meet with aspiring entrepreneurs and it never ceases to amaze me how little patience they have or how they are not thinking long term. The probability of you becoming an overnight success is extremely small, but with the right approach and some patience you can be one of the few that succeeds.

If you would have asked me 8 years ago if I believed I would be be able to wake up everyday to do something I love, I may have not believed you. At the time I was working as a hi-lo driver and was stuck in a company culture that wasn’t for me. I was on cruise control, but hey it paid the bills. One day I finally decided I wanted to control my destiny. I wanted to help people create beautiful content for their business.

So I set off into my journey aspiring to do all these great things, but I wasn’t an overnight success. I actually failed for the first 4 years of being in business and had to borrow money to live, racked up some debit on credit cards and lived as minimalistically as I possible could.

Until one day my hard work started to align and I found myself staring down a major video project that helped jumpstart my business.

Here are 4 ideas that will help you succeed in your own adventure.

1. Play the long term game. Look to where you want to be in 10 years then work backwards 5 years, 3 years, 1 year, 6 months, 1 month and 1 week to finalize a plan on how to get to your 10 year goal. Start right now and set your future self up for success.

2. Give, Give Give. Provide value to people, thought leadership and ideas without ever asking for anything in return. The more you can help someone the more they will be invested in your success.

3. Read and Read some more. Everyday I read for 30 minutes. I read books on entrepreneurs, sales, culture, business, marketing and even on investing. I believe this is the single most important thing you can do everyday and it only keeps expanding your knowledge base.

4. You are the sum of the people you surround yourself with. Your inner circle will help push you further than you could have imagined and guide you when stumble.

My point is- you’re going to fail if you’re so focused on being an overnight success. You are the best investment you can make in your lifetime and the decisions you make today will affect you throughout your life

The road is long and the climb is steep, but you will get there!

Jake Kosten | CEO / Founder Dublite Productions

Jake@dublite. com | 616.446.6679