At Dublite Productions we pride ourselves on exceeding our clients expectations. We love what we do and we’re always learning.
Last year we’ve lost over 200k in proposals.
I’ve felt beat down.
No one likes to lose.
It made me wonder what we are doing wrong.
Did we not communicate enough value up front?
Are we trying to help the wrong customers?
Are we providing them with more quality than their budget can handle.
The answer yes and we needed to do something about it.
We needed to make a shift for how we qualify leads.
And develop an entirely new process to make sure we are a good fit for each other.
But I never expected what would happen next.
Rather than working with customers that didn’t understand the value we could provide, we started working only with customers that did.
The results have been fantastic.
We now have more proposals pending with quality leads that understand the value we provide.
Through this process I’ve realized that the journey often doesn’t make any sense,
But being laser focused on who the right customers are for your company will have a tremendous impact on your business.
Without focus you will get distracted, you’ll waste time chasing worthless proposals and you’ll bang your head on the table when it all goes awry.
Your job is to figure out who the right customers are,
Then provided them with so much value that they don’t ever think about anyone else.
Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.
4%
Is the percentage of Scouts that become Eagle Scouts.
I am an Eagle Scout and I have a fancy little document proving it hanging on the wall right next to my degree.
I’ve learned something from being an Eagle Scout that is tremendously valuable.
Being a leader is one of the hardest things you’ll do in life.
I’ve sat back and let others try to lead.
We failed at simple tasks we were given.
Often times our leader didn’t know how to bring the team together.
Over a decade later, I still believe being a leader is the hardest part of being an entrepreneur.
But reading countless books on how to lead rather than manage and to trust that people inherently will make the right decision will not make you a great leader.
You need practice!
I had the opportunity to lead our team through a very complex project that spanned 4 countries, 30+ interviews and it took 6 months to complete.
We knocked it out of the park and my team came together to produce three stunning videos!
During those 6 months I learned more than I could have ever learned from just reading.
Why?
I threw myself into the unknown.
Books will give you the ideas of how to be a good leader,
But getting out of your comfort zone and making it happen will allow you to grow as a leader more than you can ever imagine!
Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.
I had a handshake deal with a client.
After the project finished I didn’t get paid the 30K I was promised.
I thought about suing, but a handshake deal is hard to prove in court.
I was pissed and frustrated for several years
And I carried a chip on my shoulder for a long time.
One day I realized that I needed to let it go as there was nothing I could do about it,
After all we didn’t sign anything.
What I could do was move forward and only do business with people that I trust.
In life, your word is your bond and it’s all that you have.
My promise to all my clients has always been that my word means something.
Could I be in a better position today if I would have had everything in writing.
Sure.
And a little more cash to grow the business wouldn’t hurt either.
But life’s too short to waste time thinking about what could have been.
As the founder of Dublite Productions I know we are in the game for the long run.
If we commit to something, even if the deal is done by a handshake, we deliver.
Running a successful business isn’t about how many commas are in your bank account.
It’s about the culture and values that you inspire.
Moments like this will define who you are for the rest of your life.
Dublite Productions is a Chicago video production company that creates content for some of the best brands in the world through video production, photography and graphic design.
