5 Statistics About Video You May Not Know

At Dublite Productions we make sure our clients have the right content to connect with their advocates to drive their brand into the future. Here are our top 5 statistics about video that you may not know.

1. 1 Minute of Video has the same value as 1.8 million words

According to Dr. James McQuivey of Forrester Research 1.8 million words is the value of one minute of video. If you think about how many words that is you would have to write 12,000 words per day for the next 150 days to have the same impact as one minute of video.

2. 10 Seconds

According to research done by visible measure you only have 10 seconds to capture your viewers attention in a marketing clip and you will lose over 60% of those viewers if your marketing clip is over 2 minutes.

3. 59% of Senior Executives

According to Forbes insight 59% of senior executives would rather watch a video than read about it.

4. 20% Increase in Conversion

According to ReelSEO homepage videos will increase conversion rates by 20%+

5. 24% of Brands

According to Kantar Media only 24% of brands are using online video to market to their consumers.

If you don’t have a strong video marketing plan you are already behind your competition. Video will be more important than it has ever been and it will only continue to grow as a very powerful tool to connect your brand with your advocates.


Dublite Productions is a Chicago Video Production Company that is helping brands connect to their audience through video production. For more information on how we can help feel free to connect with us at Jake@dublite.com